# identity.md

## Organization Overview
- **Company Name:** Bench Clearers
- **Mission:** To offer bold, alternative licensed hockey apparel, providing year-round fans with intricate designs for various climates, beyond traditional heavy sweaters or basic t-shirts.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2014 in New York City.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on innovation in licensed sports apparel, catering to dedicated hockey fans with unique, high-quality designs that transcend seasonal limitations. (See: [https://benchclearers.com/pages/about-us](https://benchclearers.com/pages/about-us))

## Operations & Structure
- **Business Model and Operational Approach:** E-commerce platform specializing in the sale of licensed alternative hockey apparel, including tanks, hoodies, shorts, and tees, with a focus on unique designs. Offers free shipping on orders over $150.
- **Location(s) and Geographic Presence:** Originated in New York City, operating an online store with a presence serving hockey fans globally.
- **Key Partnerships and Affiliations:** Holds licenses for NHL, AHL, and Retro hockey apparel, including RHI.